Following on from my previous post on social media resources for non-profits, I want to point out a few guides that I have come across in my initial search for information.
The first is “50 Social Media Tactics for Nonprofits“, which goes hand-in-hand with “50 More Social Media Tactics for Nonprofits” by Chad Norman. There are a lot of extremely useful nuggets of information in these guides, largely covering the main resources of Twittter, Facebook, YouTube and Flickr. A lot of them are quite specific and therefore at times may not be relevant to your personal cause, but the general common sense approach is useful to soak up in any case.
The next guide I’d like to mention is dedicated to Twitter: “Twitter Jump Start: The First Guide for Small Non-Profits” by John Haydon. Twitter can be a wonderful tool for getting great results, even for non-profits of just a handful of people. This guide lays out the benefits of Twitter for non-profits plain and simple, as well as steps to follow for getting the most out of Twitter. But more than just providing a laundry list of things to do, this guide offers advice and best practices that help to create a bit of context behind why you should do the things you should do.
The next guide is “21 Ways Non-Profits Can Leverage Social Media” by Rich Brooks. Whilst this guide may not necessarily bring to light much more than can be found in the previous guides mentioned, I found it to be useful in its succinctness and clarity. It also provides a number of links to other resources that go into more detail on certain tactics.
The last guide I’d like to point out today is “Social Media for Non Profits” by Cheri Hegi / Primalmedia. Although this resource does offer some useful tips, the standout for me was the array of statistics it provides on how social media is being used today. The stats are a little out-of-date now, but even still, it very quickly and clearly shows just why social media is such a powerful way to connect directly with so many people. If I come across a resource with similar but more up-to-date statistics, I will be sure to share it here.
Those are just a few good resources to get started with. As there is a wealth of information out there, I am always keen to hear from others who have found particular guides useful. Make sure you leave a comment if there’s something you’d like to share!